HIGHER COLLEGES OF TECHNOLOGY
This is more than merch—it’s a statement The HCT Webstore is a creative collaboration between the Higher Colleges...
PROJECT CHAIWALA
This beloved homegrown brand reached out to Sohomerch to bring their collaboration with the city of Dubai to life. The Limited Edition merchandise collection is a homage to the city we call home. It celebrates the multicultural heritage and the origins of Dubai’s favourite drink - Karak.
Born and brewed in the UAE, we represent the vibrant, multicultural tapestry of our homeland. As time travelers, we are on a mission to resurrect the forgotten REAL CHAI of the past and craft the daring chai of the future.
DARE TO CHAI
The collection featured two illustrative designs printed using Direct to Garment (DTG) technique on our premium blanks. Bold, vibrant and ready for the world.
Explore More Collaborations
